Greenwashing, Wokewashing and Why You Avoid Both

with Aja Barber

Filed under:

Critical Media Studies



What is greenwashing? What is wokewashing? How do these relate to fast fashion? Do “sustainable” brands do this? How do we avoid them? Writer and critic Aja Barber answers all these questions and more to empower our community with the history and tools to know when and how they are being fooled.

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Aja Barber

Aja Barber is a writer, stylist and consultant whose work deals with the intersections of sustainability and the fashion landscape. Their work builds heavily on ideas behind privilege, wealth inequality, racism, feminism, colonialism and how to fix the fashion industry with all these things in mind.

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