“Floresta em Pé”: Regenerative Economies in the Amazon

with Andrea Álvares

Part of the Series:

Slow Studies

in partnership with

Preserving the Amazon rainforest means building economic models that will prevent the exploitation of the land for short-term destructive industries like cattle and soy. Natura has a legacy of environmental and social programs that create regenerative economies while producing its beauty products.

Photo of

Andrea Álvares

Andrea Álvares is Chief Brand, Innovation, International and Sustainability Officer and member of the Executive Committee for Natura. Prior to Natura, she held General Manager, Marketing and Strategy roles at Pepsico and P&G. Andrea is a board member of the Executive Committee of the World Business Council for Sustainable Development (WBCSD) and emeritus advisor of the Conscious Capitalism Institute of Brazil. She is also a member of the Private Sector Advisory Group of the Global Environment Facility (GEF), a founding member of Women of Brazil and is actively engaged in several female empowerment initiatives. Andrea has been awarded Forbes Most Influential Women in Brazil, Advertising Age Women to Watch and Top 10 Female Executives by Valor Economico newspaper.